Product Marketing Specialist
Lionwood.Studio is a venture studio that creates and launches its own digital products. We quickly test ideas through MVPs and scale those that really work. The main growth channel for our products is videos on TikTok and Instagram Reels. We are looking for a Product Marketing Specialist who will be responsible for creating, publishing and scaling video content for our products. Approximate time allocation: 70% — creating and publishing videos 20% — analyzing ideas, metrics and managing the advertising flow 10% — finding and communicating with influencers
- Experience in creating short videos for TikTok / Instagram;
- Understanding how short-video platform algorithms work;
- Ability to quickly create content (speed > perfection);
- Experience or active interest in AI tools: video generation, video editing, subtitles, translation;
- Creating original video content (Developing and creating video content with personal participation);
- Independence and responsibility for the result;
- English at the intermediate strong level (B1+ - B2).
- Content (≈70%);
- Creating short videos for: TikTok, Instagram Reels;
- Full cycle of work with video: idea → script → shooting → editing → publication;
- Active use of AI tools for: video generation, editing, subtitles, voice-over, content translation. Video localization into 20+ languages (via AI, without manual translation);
- Regular testing of various formats: hooks, pain-based video, product demo video, “before / after”, storytelling. If necessary — participation in the video as a character (face, voice, hands, POV, etc.);
- Analysis and advertising (≈20%);
- Generation and analysis of ideas for new videos;
- Tracking basic metrics: view,s retention, CTR, engagement;
- Selecting videos with the best indicators;
- Management of paid amplification flow: launching ads for videos that “came in”, organically, basic work with TikTok Ads / Meta Ads (without deep performance analytics);
- Communication with the product team regarding: market feedback, new features, content ideas, Influencers (≈10%)
- Search for relevant influencers for our products: TikTok, Instagram;
- Analysis of influencers: content format, presentation style, engagement, product relevance;
- Initiation communications: outreach, short briefings, video format coordination.
Be a Plus
- Experience with paid ads (TikTok / Meta);
- Experience in mobile apps / AI / consumer products;
- Understanding A/B content logic.
Benefits
Compensation for sick leaves (10 days with 50% of compensation), vacation (20 days per year).
Free services of a consular lawyer in our company at a time convenient for you
Helping with registration and management of the PE
Compensation for specialized software (from 30% to 100%)-on hold
Compensation for specialized software (from 30% to 100%)-on hold
Bonus for sports activities (up to 50% paid by the company) - on hold
Massage at the office 2 times per month for free
English lessons 2 or 3 times per week
With us you can join Lviv IT-Cluster and have an additional discount
Team buildings, pizza, and beer parties, corporate events every month
To find perfect solution
