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SaaS
Checkbox

Advanced survey platform + Optimized landing page

Web Development
Custom Software Development
About the

Project

Wide range of services for a rapidly scaling advanced survey management platform. The two-sided project comprises back-end optimization and database management for multiple clients across various time zones – as well as development and search optimization of a landing page for prospects and new clients. Applying tech expertise with best practices for ensuring performance and compliance, as well as website design principles, Lionwood.software helped the customer achieve flawless operation that matches the growing customer funnel.

.NET

Microsoft SQL Server

Webflow

About the

Client

Checkbox is a company specializing in professional survey and feedback software for over two decades. Its product, a no-code survey management platform, helps organizations of diverse profiles create surveys and manage data according to customizable rules and advanced logic. The system integrates with existing systems via APIs and handles unlimited questions and responses securely, while offering dynamic user profiles and campaign tools for better efficiency.

Location:
Global
Partnership period:
2025-present
Industry:
SaaS
The Business

Challenge

Serving numerous customers scattered across the globe while providing the necessary level of customization required additional back-end effort. To ensure stable operations while expanding, the required services included managing database growth, index optimization, keeping the schemas consistent and non-conflicting, cleaning and maintaining orderliness in the data (duplicate submissions, legacy datasets, schema drift, etc.), as well as ensuring performance even as it needed balancing with tenant-level customization.

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Project

Goals

1

Manage and update the databases; clean the data

2

Ensure high performance at the back end

3

Keep maintenance work outside of the business hours across time zones

4

Provide quality assurance and work in conjunction with the support

5

Create and optimize the product landing page as the front of the customer funnel

Result

Lionwood.software provided both back-end developers and QA to work in close collaboration with the customer. The platform is stable across multiple time zones, with customer support requests promptly addressed by the team. Custom schemas are supported impeccably and don’t impact performance.

Additionally, a SEO-optimized landing page was created to contain product information, as well as client- and developer-oriented resources.

Implications

  • Backend services outstaffing is an increasingly viable option to reconcile flexibility with efficiency in systems with tenant-level logic; disciplined database governance is required to address query inefficiencies, space concerns, index sprawl, and other issues standing in the way of scalability
  • Marketing and backend are becoming more interdependent in SaaS, since good conversion rates result in the need for more effort to handle spikes, while good performance is a competitive advantage that, in turn, leads to better adoption. Ultimately, the two need to be addressed as interconnected parts of the holistic business development strategy
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